STANDARDS MEAN BUSINESS IN THE LATEST ISOFOCUS

WHAT’S IN A BRAND? QUITE A BIT, ACTUALLY
March 11, 2020
STANDARDS MEAN BUSINESS IN THE LATEST ISOFOCUS
March 12, 2020

If you’re a business, you already know the multitude of challenges you’re up against in today’s business world. That’s where our standards come in. Whether you want to monitor and improve your brand, toughen up your IT security, or keep your employees motivated, productive and happy, using ISO standards can help.

The March/April 2020 issue of ISOfocus highlights the fastest-growing trends in business, including how to tackle today’s complex and interconnected challenges. It features everything from collaborative business relationships to new payment solutions for seamless transactions to brand dos and don’ts, to business continuity management systems.

What we uncover in this issue is the contribution of ISO standards to solving many of today’s business-related challenges. As Dr Endo, President of the Japanese Industrial Standards Committee (JISC), writes in his introductory remarks: “International Standards play a significant role in helping companies adapt to the new realities of society, providing practical solutions for a better, safer and more sustainable world.”

The latest issue of ISOfocus provides expert analysis and commentary on the biggest business standards. It gives a thorough review of how standards can boost business, including their impacts and their relevance for international trade, innovation and economic development. What’s more, a one-on-one interview with Microsoft gives us a sneak peek into a real-life standards best practice.

By Elizabeth Gasiorowski-Denis

©https://www.iso.org/news/ref2485.html